Light Up Your Business With Candles
It seems that lately it is easier to be pessimistic and critical of ourselves, others, and the world in general, rather than to be optimistic and enthusiastic! It doesn’t help that the mass media dwells on disaster, failure, and discontent. This negativity just seems to create more misery, and when we complain aloud to our customers, they agree, and this reinforces the feeling of hopelessness and depression. Here at U.S. Candle Company, we understand the importance of supporting our wholesale customers. It is a struggle everyday to keep the bills paid. But take heart! Things are about to change! The “buy local” mentality is beginning to spread. Independent business studies report that more money stays in a community when people buy in a small business rather than from huge box stores. Nonprofits also benefit from local stores rather than from national chains with headquarters somewhere else. Small businesses also create more jobs which counter the trends we see in the general workforce. What is the reason for all this benefit in being a small business? We can be more flexible in our buying, more unique in our merchandising. Our displays can reflect a unique flair and special character that are difficult for super-sized chain stores to replicate. While we must accept the realities we can’t change, we can focus on those situations that we can influence. Use positive talk when engaging your customers. Be generous and receptive with these people who shop in your store. Look for good in others, demonstrate empathy, give the benefit of doubt, remember that you have a choice in how your respond. Focus on the positive: Candles are beautiful, supply warm inviting fragrances, and an overall tranquil, homey feeling, both in your store, and in the homes of your clients. Your positive business attitude will provide a supportive, welcoming environment for your customers. YOU can make a positive difference, we are here to help!!! If you are not currently one of our wholesale customers you can register for an account at http://www.uscandleco.com/register.php


